Sponsorship sales intelligence
- Client
- caytoo
- Services we provide
- Industry
- Sales Intelligence
Senvio helped caytoo transition from manual processes and scattered tooling to a fully digital sales intelligence platform powered by AI and media monitoring.
30x
Increased volume of actionable sales intelligence data monthly
Real-time
Reduced time-to-insight from monthly delivery
caytoo’s analysts manually compiled sales intelligence reports for organisations selling sponsorship using a mix of spreadsheets, media sources, and third-party platforms. Deliverables were shared as static PDFs, making the process slow, unscalable, and time-consuming to personalize.
Use case
They needed a digital product that could
- Deliver sponsorship sales insights faster
- Provide curated content for individual clients
- Allow internal research teams to manage their data
- Support agencies working with multiple end clients
- Deliver customisation at scale
We worked with caytoo to design and develop a new platform that delivers real-time “Signals” to sales teams—automated, personalized, and constantly updated.
Solution
Platform Build
A web-based product using React and .NET, built from scratch
AI-Powered Intelligence
Integrated real-time media monitoring to surface relevant signals
Admin Features
Full control for caytoo’s analysts to curate and publish insights
User Roles
Support insights teams, individual salespeople, and agency accounts
AI-powered sales intelligence platform
Design System
As part of the frontend implementation, we also introduced a lightweight design system tailored to caytoo’s brand and content needs.
This design system gave both developers and analysts a clear structure for growing the product without sacrificing consistency or speed.—automated, personalized, and constantly updated.
Mobile friendly
The platform was built with mobile usability in mind. Sales professionals often access insights on the go, so we ensured key dashboards, search functionality, and notifications were fully responsive and easy to use on smaller screens.
Search and filtering
Filtering
To help users find exactly what they need quickly, we also implemented advanced search and filtering tools. Signals can be filtered by category, location, industry, and much more.
Elastic search
Main search is supported across all modules, and both are powered by Elastic Search, making it very effective and built to scale.
Senvio helped us realise our vision of transforming a consulting business delivering static resources to a SaaS platform with AI at its heart. They understood the brief well from the start, led the choice of appropriate technologies, designed a UI/UX experience which is constantly recognised as being highly intuitive and easy to use, and have been an incredibly responsive and supportive partner who we see as an extension of our team.
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